Blogger released 2 New Features Update : Lazy Load Images and WebP Image Serving

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Optimizing Images with WebP and Lazy Loading

Blogger released two new features in our blogger settings: WebP image serving and lazy loading images. In this article, I will discuss these features, provide instructions on how to use them, and explain how they work. Additionally, I will highlight the best uses of these functions. Blogger is continuously improving its platform, and I hope they will also introduce a plugins feature in the Blogger dashboard in the future.


Google is doing its best work on our blogger panel. Staying up-to-date with the latest features and updates is crucial to keeping your website competitive and user-friendly. Blogger, one of the most popular blogging platforms, has recently rolled out two exciting new features: Lazy Load Images and WebP Image Serving. In this SEO-friendly article, we'll delve into these enhancements, explore how they can benefit your blog, and shed light on Blogger's commitment to improving user experience.

How to Use Lazy Load Images Feature and How It Works:

Lazy loading is a technique that enhances page loading speed by deferring the loading of non-visible images until they are needed. Blogger's new Lazy Load Images feature ensures that your blog pages load swiftly, improving the overall user experience and potentially boosting your search engine rankings.

With Lazy Load Images, your blog visitors will no longer be frustrated by sluggish loading times, especially when accessing your content on mobile devices or slower internet connections. This feature loads images that are visible to the user, reducing unnecessary data consumption and making your blog more accessible to a broader audience.

When you visit a page, the lazy load function works by loading images as you scroll. Images that are not immediately visible are not loaded with the initial page load. If your article contains a large amount of content, only the images within the visible portion of the page will load initially. As you scroll down, additional images will load as needed.

This feature also consumes less data and provides faster responsiveness, saving you time while reading articles.

WebP Image Serving: Efficient and SEO-Friendly

WebP is a modern image format that offers superior compression and high-quality images compared to older formats like JPEG and PNG. Blogger's WebP Image Serving feature allows you to serve images in this highly efficient format, enhancing the speed and performance of your blog page.

Not only does WebP help reduce image file sizes, but it also maintains excellent image quality, ensuring that your visuals remain stunning and eye-catching. This is particularly important for blogs that heavily rely on images to convey their message. Moreover, Google and other search engines favor websites with faster load times, making WebP an essential tool for SEO optimization.

How Does WebP Image Serving Work on Blogger?

WebP image serving is an efficient way to serve your images to visitors. It uses less data to deliver high-quality images, and most websites use this feature.

1. Go to your Google account and open your preferred browser.

2. Open the Blogger dashboard and click on the settings.

3. Scroll down and enable the "WebP image serving" function.

4. After enabling this function, go to the blog post section and create a new post.

5. Make a post and add an image in JPEG, PNG, or any other format available.

After uploading the images, you can publish the post. Initially, the image format will be as you provided (e.g., JPEG or PNG), but when the post is viewed, the images will be served in WebP format. If you save these images, you'll notice they are in WebP format, even though you originally uploaded them in JPEG format.

Blogger automatically converts your image format into the WebP image format.

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